Betting Italy

Betting Sites In Italy

In Italy the passion for sport, especially if we talk about team games like football, is widespread. Football is part of the very culture of the nation and fans, for the most part, use to bet on sporting events, both in the thousands of physical receptions of bookmakers scattered throughout the territory, and online, where they can keep under control almost every sport and the many possibilities that the best betting sites offer.

In addition to sports betting, in the last decade, the presence of regulated online gambling has been increasingly reinforced, with poker tournaments, slot machines and games of various kinds, to satisfy a larger slice of players.

Legal Bookmakers In Italy

You probably already know what a bookmaker is, but maybe you have never paid attention to how important it is that this is legal.

What are the differences between a legal bookmaker and one that isn’t? But in concrete terms, what does it mean for you players to entrust your games to a legal or illegal bookmaker? In this article we will try to bring some clarity on the regulations in Italy and some advice on how to play without problems and nasty surprises.

Up to €25 on first bet
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New customers only. Place a racing bet of minimum £1 with odds 2/5 (1.40) or greater. If your bet loses, you will receive your stake back up to a maximum of £40. You must wager 3x your bonus. Only bets with odds of 2/5 (1.40) or greater will count. Only bets settled within the bonus validity period of 60 days will count. Casino Bonus credited the next working day after your first deposit. T&Cs apply
Welcome Bonus Up to £250
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Sportsbook with a good reputation. Bonus for New Customers. High-quality video broadcasts of sporting events
£30 in free bets
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New UK & Ireland customers only. Min Deposit: £10. First Deposit matched up to £30. 1x Wagering at odds of 1.75+ to unlock Free Bet.
William Hill
Bet £10 Get £30 in free bets
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New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. T&Cs apply
LeoVegas Review
Double Win On The First Bet
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New customers only. Deposit £10 min and claim in ‘my offers’ 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. T&Cs apply
Betfair Review
£20 Free Exchange Bet
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New customers only, bet up to £/€20 on the Exchange and if your first bet loses, we’ll refund you £/€20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply
Bet $10 Get $30
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New Customers only - $10 minimum deposit using promo code "RACING" - First bet must be placed on any market - Minimum stake $10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. 18+ T&Cs apply
$100 for newly registered customers
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Bet365 is considered to be one of the strongest players on the betting market. Bet365 proposes very high odds for bettors in the Sports section. Large spectrum of payment features

What is AAMS?

In Italy he world of betting and online games for money where any winnings are expected to be made fall under the control and regulation of the AAMS. This acronym stands for the Autonomous Administration of State Monopolies, now incorporated into the Customs and Monopolies Agency. In order to operate in Italy, every bookmaker must obtain a special license from this agency, otherwise any transaction carried out through its channels is to be considered illegal. Surprisingly, until almost twenty years ago, the only type of legal sports betting in Italy was on horse racing. This led players who wanted to bet on other events to use foreign bookmakers, obviously not recognized by law. It was only later that the situation that is still in force today finally came about: AAMS controls and equips authorised dealers with a licence to accept bets. This means greater protection for bettors, since every bet placed through a legal bookmaker is regularly recorded in national systems.

How do I know if a bookmaker is legal?

Legal sports betting in Italy – what are they? Distinguishing a legal bookmaker from an illegal bookmaker is generally very easy and straightforward. On bookmakers’ websites you will find, in fact, the AAMS logo and the license number that identifies the license issued to that particular bookmaker. Moreover, the domain name of the website of a legal bookmaker in Italy is .it, and not .com. If you have doubts about the legality or not of a site, you can always check the AAMS website, where you will find a list of all the legal bookmakers in Italy.

When it comes to your bets, do not leave anything to chance and always pay attention to which bookmaker you rely on, so you never find yourself in unpleasant situations.

More and more foreign betting sites are coming to Italy to promote their gaming schedules and promotions, aware of the great success of online betting are living in our territory, but what differentiates foreign betting sites from Italian ones? At the interface level not much, to tell the truth, since all betting sites are completely in Italian and with a very similar menu; the real differences will be captured by the quality of promotions, the amount of services and the variety of betting on different sports.

We are pleased to present you with our selection of the  TOP 8 legal foreign betting sites in Italy. We invite you to read in detail the exclusive proposals of each of them

1. Betfair: great odds, exchange, streaming and more

Difficult to have never heard of Betfair, one of the most famous operators in the world, active in Italy for several years and still among the most appreciated. Certainly one of the most complete products on the market, Betfair never fails to offer a welcome bonus to new customers and promotions updated according to weekly events. Football is the sector where the operator employs the majority of resources, with bonuses dedicated to the most important matches, especially on Serie A, tips for combo bets, increased odds and promotions with refunds. The operator offers a free mobile app for all devices fast and fluid, a streaming service to watch the matches of many football leagues and other sports and live betting. One of the features that makes Betfair unique is the Betting Exchange with Cash Out, which allows you to bet on user-set odds or act as your own counter and propose your own odds. Betfair also offers online casino and poker products, also with its own welcome bonuses and promotions.

Betfair advantages

  • Welcome bonus and promotions
  • Exchange and Cash Out
  • Excellent odds
  • Streaming
  • Mobile app

2. William Hill: many promotions, great program schedule also in streaming

Historical gambling company, William Hill has been one of the major bookmakers in Italy and the UK for years. Since your first access the page will bombard you with promotions, starting from the welcome page, in a huge and rich schedule of services. Football is the spearhead of the product, on which we will often and willingly find higher odds, higher LIVE odds, rich bonuses on multiple and promotions on the most important events. But not only football, because there are more than 15 sports on which we can bet, also Live, with streaming service to watch hundreds of events per week for free, including football, basketball and tennis. The mobile app is present and can be downloaded for free. Great care also for the other most played games of chance, such as Casino, Live Casino, Bingo and Poker.

William Hill advantages

  • Welcome bonus and promotions
  • Increased combo and Live shares
  • Streaming
  • Mobile app

3. 888sport: bonuses, VIP program and extensive schedule

The 888 brand is bursting into Italy with its extraordinary product on Sports Betting, Casinos and Poker and has every intention to put a spoke in the wheels of historical bookmakers thanks to the quality of its services. 888sport welcomes new users with a great welcome bonus, updated according to the most important sporting events of the moment, which can be used in a schedule of more than 20 sports. There is always plenty of space for football, with live betting and an excellent variety of markets, but without neglecting Basketball, Tennis and the less popular Snooker or Table Tennis. For lovers of E-Sports, 888sport will allow you to bet on DOTA 2 or League of Legends, also LIVE. There is also an interesting VIP program, 888Club, which will allow you to get points by completing missions and then unlock prizes, a rare option for sports betting. But not only 888sport, because you’ll also have access to the 888poker and 888casino platforms, among the most popular in the world: you’ll have 3 products in one accessible from the same game account on which you can accumulate 888Club points.

888sport advantages

  • Welcome bonus
  • Broad schedule
  • Loyalty Program
  • Mobile app

4. Betway: lots of football, live events and usability

Betway has made itself known to the general public in Italy through its sponsorship of AS Roma jerseys, but there is no doubt that the popularity of this online sports betting operator goes beyond marketing issues. Betway in fact offers a really rich schedule, proposed with a well-designed graphic layout and therefore to the benefit of the usability of the site. The welcome bonus comes up to 250 euros, 10 of which immediately and the others to unlock progressively. Also noteworthy is the good versatility of the site optimized for mobile, and the presence of an App for Apple devices.

Betway advantages

  • Welcome bonus
  • Mobile Optimization
  • Wide variety of bets
  • iOS App

5. bwin: lots of bonuses, variety of bets and streaming

bwin is also one of the most popular foreign betting sites in Italy, thanks to the reputation it has developed over the years as an operator full of quality services, not only in football, but in all its offerings. The welcome bonus is always ready to welcome those who want to register for the first time and you can take advantage of it in one of the largest and richest sports sectors you can find on the web: more than 20 sports with many types of bets, even for the less popular sports in Italy. Take a regular look at the promotions section, always updated with euro bonuses or refunds, such as increased odds, bonuses on multiples or bonuses on bets lost in the case of certain events during the match. Everything is also present through mobile app, of course, on which you can also bet single, multiple, even Live on major international events. From the same gaming account, bwin will also allow you to play the Casino, Live Casino, Card Games, Bingo and Poker sections.

bwin advantages

  • Welcome bonus and promotions
  • Rich palimpsest
  • Excellent variety of bets
  • Mobile app

6. Eurobet: many sports and events to bet on

A member of the Coral Group, Eurobet has been an important player in the Italian betting market since 2006 and offers one of the largest online gambling services in Italy. The Welcome bonus sports betting will provide benefits to all new users and the continuous promotions based on the most important events show how Eurobet takes care of every detail of the offer. The variety of sports and events to bet on is astounding: more than 20 sports, from football to beach volleyball, up to sports and current events, with bets on politics, the Nobel Prize winner or Reality. Eurobet also allows you to bet on horse racing, virtual betting, with gallop races, greyhounds and football matches, and many other games such as Casino, Poker and Bingo. You will be spoilt for choice, especially considering the great quality of each of these games, also available via mobile app. A further advantage of Eurobet is the possibility to deposit and withdraw also at all physical receptions throughout Italy.

Eurobet advantages

  • Welcome bonus and promotions
  • Quality of every game category
  • Streaming sport
  • Mobile app

7. Unibet: welcome bonus, continuous promotions and streaming

Unibet is part of the Kindred group, composed of 11 brands operating in the sectors of Casino, Poker, Bingo and of course Sportsbetting. Among the most famous foreign online betting sites in Italy, Unibet always presents a welcome bonus for new customers, exploitable on a large schedule immediately identifiable in the simple and professional interface of the site. There are more than 20 sports to bet on, with a focus on football and free streaming service for all members, who can bet Live watching the matches. In the promotions section we will find interesting bonuses on the most important events, but also bonuses always active related to multiple wins. For those who prefer to play on the go, you’ll have free apps for iPhone, iPad and Android, so you can keep track of events and place bets wherever you are. The same care is taken in the Casino and Slots, Live Casino and Games section, which also have their own welcome bonuses, promo and dedicated app.

Unibet advantages

  • Welcome bonus and promotions
  • Streaming
  • Mobile app

8. Betclic: welcome bonus, promotions and lots of sport

One of the most important French bookmakers, Betclic, operates legally in Italy with a schedule consisting of Sports Betting, Casino, Poker and Bingo. Welcome bonus always present for new customers, bets available on more than 15 sports, also Live with updated odds and statistics on the progress of the game. The promotions area is always updated according to the most important weekly events, with higher odds, refund possibilities and Euro bonuses. The mobile app is present, with which you can take advantage of all the functions of the pc version with your gaming account. At the moment the streaming function is missing. Casinos and Poker also present their own welcome bonuses and promotions.

Betclic advantages

  • Welcome bonus and promotions
  • Extensive sports programming, but also Casino, Poker and Bingo
  • Mobile app


Football betting

Obviously the football betting odds are the most loved and appreciated by the public, especially the European and obviously the Italian ones. Football is the backbone of the entire Italian sports betting market and the number of fans has been growing steadily for years now.

Nowadays bookmakers are no longer just simple portals where you can bet on Serie A and all other tournaments in the world, but they offer many additional services to their users such as streaming football matches, the possibility to watch live many sporting events and to bet on live football with a variety of odds really able to satisfy even the most demanding players.

We therefore have the possibility to play our own cards and take advantage of the best football odds available on the web thanks to the competition between the various sportsbooks and the valuable support of sites like ours.

Tennis betting

One of the sectors that is increasing its appeal and success among tennis fans is certainly the one related to betting on tennis.

In fact, the tennis tournament calendar is always full of events and, after the month of December alone, you can bet on the racquet champions all year round. Obviously the ATP tournaments for men and WTA tournaments for women are the most popular and it’s more than understandable that during the grand slam tournaments there are the highest peaks of bets.

However, tennis is massively present in the schedules of all bookmakers, thus covering for example the Masters 1000, 500, 250 up to the itf challenge tournaments.

What are the advantages of betting on tennis ? First of all, we have only two outcomes to choose from. In addition to this, let’s say that on average and especially in the early stages of tournaments, the surprises are always around the corner but to a lesser extent than in other sports, so you can slightly reduce the degree of risk. To this we must then add the most important factor, which is that the tennis odds are often and willingly very high.

Rugby betting

Handicap rugby betting, excellence, rugby world cup, best rugby betting site rugby

Although in the Anglo-Saxon countries, not to mention South Africa, Australia and New Zealand is one of the main targets, at the moment we can still define it as a “niche” for the Italian market. Betting on rugby, however, is carving out a decent following.

Bets on Excellence, the top Italian series, are catching up on the Heineken Cup, Super Rugby and Pro 14 although there is still a long way to go. In September we’ll be playing the Rugby World Cup which will obviously attract all the attention including ours.

The best rugby betting site will be the one that will be able to attract the attention of fans from time to time with dedicated offers and promotions. You can bet on the final outcome of the match, the odd or even number of points, the margin of victory or with handicap rugby betting just like in football.

English football betting

Maybe it’s because they invented the most popular game in the world, maybe it’s because the English Premier League has been the most followed championship in the world for some years now, maybe it’s because of the fascination of the FA Cup and the Championship Cup, the fact is that betting on English football is now a “must” for bettors.

On our website you can find a special page dedicated to Premier League Betting Advice with the predictions of many matches, calendar and ranking always updated with Live results and all the information you need to bet and follow in real time English football.


Which site to choose? How to take advantage of promotions? How to evaluate a bookmaker?

Our evaluation is based on comments and reports from users who have played in first person and integrated with the opinions of our editorial staff, the result of extensive and careful testing. The competition between bookmakers to secure the palm of Best Betting Site is very tight, for this reason the betting bonuses and promotions are constantly updated and consequently any judgement could change in a very short time. We would like to point out that what may be referred to as the best online betting site today, may not be the best online betting site tomorrow, just as after losing a few positions it is highly probable that a falling bookmaker will return to the top betting site. Ultimately, determining which is the best online betting site is by no means easy, especially bearing in mind that users are very different and everyone has their own personal needs and tastes.

Our assessment of the best online betting site takes into account objective criteria such as Bonus Quality, Payment Security and Odds Level, as well as of course the requirement for Regular ADM-AAMS Certification.

Welcome Bonuses

It is pointless and it would be hypocritical to hide the fact that one of the main factors that motivates the player to choose a bookmaker rather than another is the incentives that it offers him. These incentives manifest themselves in the form of Welcome Bonuses or Welcome Bonuses, i.e. special offers or advantages that each bookmaker offers to new users who will open a game account. Simply put, this is a sum of money that is credited to our account once certain conditions are met. It can be a percentage on the first deposit (e.g. 50% on the first deposit: towards 100€ and I get 50€ bonus) or a refund on the first bet (e.g. I play my first card of 20€ and if it is a loser I will get 10€ back) or a Bonus Without Deposit intended as an amount that is credited without having to do anything.

In our evaluation we evaluate the quality of the bonuses both from the point of view of the maximum limit that they can reach, but also and above all according to the terms and conditions necessary to unlock the promotion and take full advantage of it. It happens often and willingly that a bonus that at first glance appears rewarding is then difficult to unlock or take full advantage of.

Methods of Payment

When we open a gaming account there is a natural need to move money, first by depositing money into our account and then withdrawing the winnings from our bets. Although all major ADM-AAMS bookmakers now offer a fairly wide range of accepted payment and withdrawal methods, their evaluation is certainly an element that we consider to be particularly important.

What is most important to the player is that both withdrawals and deposits are made with the utmost security and protection of both amounts and especially sensitive data, and that they are made as quickly as possible and at the lowest commission cost. In addition, if the bookmaker provides the latest forms of payment such as various electronic wallets or even contactless formulas (such as Apple Pay) means that its updating is continuous and is a manifestation of interest in the needs of its affiliates.

Odds Quality

One of the factors that most affects our valuation is certainly the quality of the odds offered by the bookmaker. In our view, the goodness of the odds must be considered in two ways, and the first is that of variety, understood both as the number of selectable events (e.g. can we also bet on non-sporting events?) and as types of selectable odds. So often and willingly our analysis will specifically check the presence of particular types of odds, such as Asian odds, or multi-goal odds or even the possibility of selecting special events that may occur in a match (eg. referee consulting the VAR).

The second aspect is more closely related to the numerical/economic factor, understood as the generosity or not of the odds compared to the average of other bookmakers. And besides, if betting on the same event on one bookmaker allows me to win more than another, why give up this opportunity ? Another factor that we take into account and that affects the odds is the Payout, which is the percentage that bookmakers keep on their bets and that represents in concrete terms their earnings. In our reviews you will find all the necessary data to understand if a bookmaker can be considered advantageous or not from this point of view.

Live Betting

A good bookmaker must be able to read what are the trends and preferences of the players at a given moment in history and adapt its offer to them. Currently the Live game, i.e. the possibility of being able to bet on events during their development in real time is without a shadow of a doubt a “must have” for any operator who aspires to be successful in this highly competitive market.

It is very important to offer the player a schedule of live odds as wide as possible and updated quickly, inserted in a versatile platform and usable by the less experienced, possibly enriched by a section relating to statistics or particular tools that certainly never fails. At the moment we are still at the level of exception to the rule, but also the possibility connected to live betting to bet through the Betting Exchange mechanism is certainly a positive factor that is taken into account.

Video Streaming

In our view a bookmaker is all the more valuable the more quality services are offered to the user. With this in mind, there are more and more betting sites that allow their members to follow the live streaming of numerous sporting events, free of charge and without the need to subscribe.

In our evaluation, therefore, we would like to highlight first of all whether this possibility is offered or not, thus drawing a rather clear dividing line at the outset, and then we will evaluate on the one hand the width of the schedule offered and on the other hand the quality of the transmission from the point of view of the clarity of the images, the cleanliness of the signal, the bandwidth requirements required to receive a good transmission and the delay more or less large compared to a canonical transmission of the same event on the most popular pay-TV or generic television channels.


When we go to open a gaming account, we potentially endanger both our money and our sensitive data. For this reason we have decided to review only bookmakers that have a regular ADM-AAMS license and therefore operate in accordance with Italian law. In fact, the procedure to obtain this authorization requires the presentation of a series of guarantees and security systems to protect users in the absence of which it is not possible to operate legally on our market.

Another very important factor on which we would like to focus more and more attention and interest is also related to campaigns to raise awareness and promote Responsible Gaming as well as the mechanisms that are made available to players in order to assist them in the emergence of any problems due to addiction to gambling.


We certainly do not want to say that “the dress makes the monk” but certainly the visual impact in a betting site has a certain importance, at least in the first approaches to this or that portal. Beyond the choice of colors or graphic design, which can be absolutely subjective as to taste, it is very important to develop functional gaming platforms accessible in all their functions even to less experienced users, possibly enriched by tools and support tools.

Clear and complete menus, sections of the site reachable in as few clicks as possible, preferably having everything you need in the main screen, clear and well highlighted quotas, are elements that make the gaming experience more satisfying to the user and give the bookmaker a positive evaluation. Also the speed of response to the commands given is a factor to be taken into account and often leads to prefer platforms that present themselves in a simple and linear way to others that instead propose amazing graphical effects but that in practice do not add anything to the gaming experience.

Customer Service

The attention of the bookmaker to its users is also evident in the assistance service provided and the ability to solve the various problems that may arise. Among the various methods available, in our opinion a particular note of merit should be given to those who provide a direct chat service with an operator, so as to establish that immediate relationship that certainly the email but not even the telephone contact can establish.

It is also very important to measure both the time in which the assistance service is available during the day and the speed and accuracy of the answers given. In our reviews we then tested the various customer services in person and then report our expressions.

Mobile Version or Mobile Applications

It is now a fact that nowadays the user has increasingly moved their gaming experience from their desk to their smartphone or tablet. It is therefore of fundamental importance that the various bookmakers offer special apps for betting or mobile versions of their sites as functional and complete as possible.

It’s not essential that a site provides a specific app, but what’s more important is that the mobile experience is accessible to everyone, so both Android and iOS devices, that even owners of devices not exactly of the latest generation can make their bets, but above all that the mobile version does not lack any function compared to the desktop site. Once these requirements have been verified, the user-friendliness, speed of execution and also the graphic design are also appreciated.


Choose the best betting site to bet in Italy!

After a long work in search of the best Italian betting site and a thorough examination of the most relevant aspects that contribute to the fame and reliability of a bookmaker, we were able to conclude that the 10 operators reviewed are definitely the top in the Italian market. Each one with its own strengths and peculiarities, on the whole, none of them has fallen short of expectations.

Of course, there are operators who can and must do more, especially those with a short history behind them, but this only means that there is potential for growth and that the future could be on their side. Even if the ultimate goal of this site was to find the top bookmaker in Italy, it’s not necessarily the wrong choice to rely on someone else to play online, on the contrary. Much depends on what you want to get from a betting site and choosing the one that comes closest to your personal taste is always the wisest decision you can make.

Having done the preamble debts we can say that finding a betting site complete, reliable and with a good gaming offer is simple, in our country. There is no shortage of quality betting sites thanks to the impressive number of sports disciplines, daily live events, international competitions, streaming games and markets offered. The online platforms are now almost all well structured and easy to navigate, as are most mobile applications, not to mention the generous welcome bonuses. Finally, there are excellent odds on both pre-match and live events.